European Medial Mid-Foot Brace Launches in United States

German-engineered arch brace relieves pain
for athletic and everyday active lifestyle.

San Francisco, CA – September 1,
– Splayfoot, also called “fallen
arch” occurs when the arch of the foot collapses, with the entire sole of the
foot coming into complete or near-complete contact with the ground. An
estimated 20%-30% of Americans have this condition where the arch never
develops, or collapses in one or both feet.

Alpha Orthotics
Corporation ( announced today the launch of its Medial
Mid-foot Brace in the United States. The Medial Mid-foot Brace provides
longitudinal arch support, relieving mid-foot pain caused by general foot
stress an
d strain including splayfoot and fallen arch.  One size fits all, the same device can be
worn on either the right or left foot and the brace is
thin enough to slip into
non-restrictive dress or casual shoes. 
The Medial Mid-foot Brace launched into Europe in early 2009 and is
available online through the Alpha Orthotics website ( and through
retailers and podiatrists nationwide
at a suggested retail price of $49.95. 

Arch is a very common problem which can cause tremendous pain”, stated
Gaby Federal, President of Alpha Orthotics Corporation. “Our Medial
Mid-foot Brace is a simple and effective pain relief device people can use
while engaging in sports activity such as running, tennis and golf, and for
who need to be on their feet and active for work.”

How Medial Mid-foot Brace Works 

The Medial
Mid-foot Brace system consists of a splint, a foam cushion, a metatarsal strap
and a metatarsal pad.  The thin profile
cushioned splint braces the inside border of the foot.  The dual strapping system provides inward and
upward support to the mid-foot, while the metatarsal pad provides lift to the
transverse arch.   

About Splayfoot or Fallen Arch

feet can develop as an adult (“adult acquired flatfoot”) due to
injury, illness, unusual or prolonged stress to the foot, faulty biomechanics,
or as part of the normal aging process. Flat feet can also occur in pregnant
women as a result of temporary changes, due to increased elastin (elasticity)
during pregnancy. However, if developed in adulthood, flat feet generally
remain flat permanently.

About Alpha Orthotics Corporation

Alpha Orthotics
Corporation ( is a wholly owned subsidiary of
German Hallufix Corporation.   Alpha
Orthotics markets and sells patented, German-engineered non-invasive orthotic
products directly to consumers and to the medical community.